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Volume 1 Issue 6

Welcome to Heartland's NATURAL SOLUTIONS FOR YOU AND YOUR FAMILY newsletter. We are excited to share relevant news about natural health topics and offer alternative and complimentary options for you and your family. We are committed to helping you find more complete answers to your health concerns, and look forward to being a friend as you seek greater health through innovative natural products, ideas, and educational resources. For personalized direction, call our helpline at 1-888-772-2345.

Topics in today's issue:

-Did You Know: How Do Enzymes Help Conquer Lice?
- Soothe Your Scalp with Heartland Natural Mint Shampoo.
- Lice Arrest Customer Responses - Did it WORK?
- In The News: Kids At Risk - Chemical Come Under Scrutiny

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HUMOR & INSPIRATION

Your health can be judged by which you take two at a time - pills or stairs.
~Joan Welsh~

It is easy to dodge our responsibilities, but we cannot dodge the consequences of dodging our responsibilities.
~Sir Josiah Stamp~

If I'd known I was gonna live this long I'd have taken better care of myself.
[Eubie Blake At Age 100]. ~Eubie Blake~

Quotes courtesy of www.Cyber-Nation.com "Victory City"

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DID YOU KNOW

Lice Arrest WORKS! But How Do The Enzymes Help Conquer Lice?

For some of us, the world of insects, arthropods and bugs is fascinating. For the rest of us, bugs just bug us, especially when they invade our personal space the way head lice can. But a little bug anatomy can go a long way when it gives us the tools to stop lice in their tracks. This is the case with Lice Arrest, Heartland's enzyme-based shampoo that naturally tackles the outer shell of each little louse through enzymes right from the plant and insect world.

Lice, like other insects, have exoskeletons, meaning that the structural part of their body is on the outside instead of the inside. When insects grow, they use protease enzymes to "split" open their old exoskeleton in order to allow a larger structure to replace it. Technically this is called "ecdysis", not molting (molting is for the birds). As described in the Hutchinson Family Encyclopedia, ecdysis is the "periodic shedding of the exoskeleton by insects and other arthropods to allow for growth. Prior to shedding, a new soft and expandable layer is laid down underneath the existing one. The old layer then splits, the animal moves free of it, and the new layer expands and hardens." Without protease enzymes, insects would be trapped in their own exoskeletons and be crushed to death by their own growth.

Lice Arrest contains the same natural protease enzymes that "unzip" this exoskeleton. The enzymes in Lice Arrest break down the waxy layer covering of the exoskeleton of the lice as well as naturally initiating the shedding process, making it difficult for the lice to survive. The enzymes also soften the strong "glue" that holds the nit to the hair shaft, making the nit easier to comb out of the hair. What a relief for lice sufferers to find out that Lice Arrest WORKS! Read on to the "Dear Heartland" section to hear some of the many positive responses from Lice Arrest customers.

A NOTE ON SAFETY...For the 20 million Americans that get lice each year, Lice Arrest is tough on lice, NOT on people! The naturally occurring enzymes in this revolutionary product are non-toxic to people and pets (unless your pets come from your fascination with the insect world). Since Lice Arrest doesn't use poisoning as a method of killing the lice, the lice cannot grow immune, nor is there any chance of also poisoning the humans using the product. Lice Arrest works to keep you and your children safe from poison and free of lice! For more on Lice Arrest safety, click on http://www.heartlandnatural.com/lice_infosafe.htm

Some other handy lice anatomy tid-bits...
~ A louse cannot hop or jump. They can, however, crawl very fast!
~ Nymphs (newly hatched lice) cannot lay eggs for at least 7 days.
~ Lice only survive from 6 to 24 hours off a human head, depending on the humidity.

For more information on how to eliminate or prevent lice infestations, and to find out where to get Lice Arrest at a pharmacy or drugstore near you, call 1-888-772-2345 or visit http://www.licearrest.com. Ask about the previous issue of this newsletter! (Covering lice prevention, your immune system and what to do.)

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NATURAL SOLUTIONS

Did you know lice bite your scalp? To nourish and heal your scalp, use Heartland Natural Mint Shampoo, containing Fennel Extract, Hops Extract, Balm Mint Extract, and Mistletoe Extract - all botanical herbs that soothe, feed and nourish the scalp and blood vessels. It also works great to get rid of chemical residues. Heartland Natural Mint Shampoo contains NO sodium laurel sulfate, propylene glycol or olefin sulfinate. For a complete ingredients list, see http://www.heartlandnatural.com/shampoo_infoingred.htm.

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DEAR HEARTLAND,

When we asked Lice Arrest customers if it worked, we got an overwhelming response. Here are some of the comments...

"It was wonderful. It truly did work."... "If I ever encounter lice again, I will definitely get this product!" ... "It was the only thing that worked - we tried almost everything else." ... "This stopped it in its tracks!" ... "It was just wonderful - I recommend it to anyone; thank you so much for this product!" ... "I told everyone at the school." ... "It worked! It was the ONLY thing that worked, and we had used many others first." ... "It was the best stuff I ever bought for her." ... "The product is great! It really works!"... "This was a two month ORDEAL until I got my hands on this stuff!" ... "Very happy! It was the best acting product and I recommend it to all my friends and family." ... "Very effective." ... "It is wonderful - I recommend it to everybody." ... "It definitely did work!" ... "I have given your information to a lot of people - I really do believe in it because it works." ... "I would recommend it to anyone." ... "I will not use anything else on my children." ... "I wouldn't even think of going the school year without it."

These are comments from our recent efficacy study. Watch for our next newsletter for more results!

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HOT NEWS

Kids At Risk - Chemicals Come Under Scrutiny
Highlights from US News Cover Story 6/19/00 by Sheila Kaplan and Jim Morris

A growing body of evidence suggests that compounds called neurotoxicants may be contributing significantly to the increase in childhood disorders such as autism, aggression, dyslexia, and attention deficit hyperactivity disorder. These disorders now affect one out of every six children in America. In California, reported cases of autism rose 210 percent between 1987 and 1998, and in New York, the number of children with learning disabilities jumped 55 percent between 1983 and 1996. Neurotoxicants are found in substances as common as tuna, lawn sprays, vaccines, and HEAD-LICE SHAMPOO [All pediculicides, or pesticide-based lice treatments, are considered neurotoxins].

A new study from the National Academy of Sciences suggests that a combination of neurotoxicants and genes may account for nearly 25 percent of developmental problems. "Think of the genes as the country road," says John Harris of the California Birth Defects Monitoring Program. "And the neurotoxicants as driving 90 miles per hour in the rain."

Children are particularly vulnerable to toxic chemicals. Normal brain development begins in the uterus and continues through adolescence. It requires a series of complex processes to occur in a carefully timed sequence. Cells proliferate and move to the correct spot, synapses form, neural circuits are refined, and neurotransmitters and their receptors grow. Neurotoxicants may slow, accelerate, or otherwise modify any of these processes. Says Philip Landrigan of New York's Mt. Sinai School of Medicine: "You end up with gaps in the wiring."

Today the federal government is under increasing pressure from pediatricians, academics, and its own scientists, all clamoring for more testing of neurotoxicants. There are still many unanswered questions about neurotoxicants and their effects on children. Richard Jackson, of the Centers for Disease Control and Prevention, says that the easy work is done. "We've been able to find the things that are so toxic that they make people dizzy and fall down," he says. Now comes the harder work of identifying and regulating compounds that insidiously misarrange the brain. "I've heard people say we still don't have a smoking gun," says Chris De Rosa of the Agency for Toxic Substances and Disease Registry. "And then I've heard others say, 'Yes, but there are bullets all over the floor.' "

For the full article, click here.
Also see "How To Protect Your Kids" click here.
Heartland also highly recommends avoiding pediculicides lice treatments to help protect your children from unnecessary neurotoxic exposure, especially when non-toxic solutions like Lice Arrest work so well.

References: The Hutchinson Family Encyclopedia link to exoskeletons and ecdysis: click here.

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NEWSLETTER INFORMATION

NATURAL SOLUTIONS FOR YOU AND YOUR FAMILY is written, copyrighted and produced by Heartland Products, Inc. All trademarks are representative of the company that owns them and in no way endorse Heartland Products, Inc. Additionally, Heartland Products, Inc. provides this material for informational purposes only and is not responsible for the use of the information. For information about reprinting the NATURAL SOLUTIONS FOR YOU AND YOUR FAMILY newsletter or an article from the newsletter please send an email to info@heartlandnatural.com .