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Volume 1 Issue 5

Welcome to Heartland's NATURAL SOLUTIONS FOR YOU AND YOUR FAMILY newsletter. We are excited to share relevant news about natural health topics and offer alternative and complimentary options for you and your family. We are committed to helping you find more complete answers to your health concerns, and look forward to being a friend as you seek greater health through innovative natural products, ideas, and educational resources. For personalized direction, call our helpline at 1-888-772-2345.

Topics in today's issue:

- Lice Prefer More Than Clean Hair.
- A Not So Lousy Secret About Mint.
- Customers respond: Would You Purchase Again?
- In The News: Lice Arrest Efficacy Study

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HUMOR & INSPIRATION

The Last Of The Human Freedoms Is To Choose One's Attitude In Any Given Set Of Circumstances.
~Viktor E. Frankl~

Give Us The Fortitude To Endure The Things Which Cannot Be Changed, And The Courage To Change The Things Which Should Be Changed, And The Wisdom To Know One From The Other.
~Oliver J. Hart~

Keep Your Face To The Sunshine And You Cannot See The Shadows.
~Helen Keller~

Quotes courtesy of www.Cyber-Nation.com "Victory City"

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DID YOU KNOW

You may often hear that head lice have nothing to do with hygiene - that they in fact prefer "clean hair". Unfortunately, a deodorized, super clean, bleached and air-freshened home actually contributes to a toxic "dirty" bio-terrain for the inhabitants. Your family may have "anti-bacterial" clean hands and "good smelling" freshly shampooed hair on the outside, but dirty blood and an overworked liver on the inside. Until you stop adding toxins to the body's system, it's difficult to maintain clean blood or look forward to a clean bill of health in the long run, including reducing your risk of a lice infestation.

Lice prefer more than clean hair - they also seek toxic, dirty blood. Like any other parasite or bug, they feed on the toxins in the body. The same toxins that lice look for when they choose a host are the ones that researchers are linking to learning disabilities in children. Help your family to NOT be counted among the millions of Americans that will have a lousy lice infestation this school year, and help your children be better learners in the long run by taking one of the best preventative measures you can take: clean your house out of toxic household cleaners, personal care products, and pesticides - anything that will contribute to a toxic bio-terrain. Remember that children are a lot more vulnerable than adults are to petrochemicals and neurotoxins. And if anyone you love does get head lice, Heartland offers you safe and highly effective non-toxic alternative for removing head lice, as shown in the recent efficacy study on Lice Arrest.

A Note On Itching...

When you first discover these little intruders, they may have already been hanging around for four to six weeks. That's how long it takes for the immune system to develop a sensitivity to louse saliva and produce the intense itching which may be your first sign of a lice infestation. Don't panic - we know how to put the little louse in the big house! It's easy to break the lice life cycle with Lice Arrest. Put your lice away fast - click on http://www.licearrest.com or call 888-772-2345.

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NATURAL SOLUTIONS

Did you know lice don't like mint? Heartland Natural Mint Conditioner not only leaves your hair full of body and shine, it also discourages lice from thinking about you or your kids as potential hosts! Heartland Natural Mint Conditioner has a special combination of natural ingredients to help overcome scalp dryness and irritation while providing you with soft, manageable, healthy-looking hair. For a complete ingredient list and how to order, click http://www.heartlandnatural.com.

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DEAR HEARTLAND,

When we asked Lice Arrest customers if they would purchase or use it again, we received an overwhelming response. Here are some of the comments:

"Definitely! ...would recommend highly." ... "We still do - we dilute it down, and use it once a week as a preventative measure - we have not gotten lice even though we have been around people with lice." ... "I would recommend it to anyone." ... "We use it as a preventative measure." ... "I hope I never have to! But yes I would." ... "I keep some on hand for reserve and will order again. I told everyone at the school!" ... "If I ever encounter lice again, I will definitely get this product!" ... "We continue to use it today as a shampoo 2x per week for prevention." ... "We continue to use it occasionally when near lice outbreaks for prevention."

Here's what Lice Arrest customers said when asked if they felt comfortable using the product on their children:

"Absolutely! We now only use chemical free initiatives, and have removed all chemical products from our home." ... "I'm glad there was something natural I could use - I knew I couldn't keep using the toxic stuff over & over." ... "It was something I could use every day."... "My daughter enjoyed it in comparison to other products." ... "I will not use anything else on my children." ... "I wouldn't even think of going the school year without it." ... "It was the easiest so far of all the things we had used."

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HOT NEWS

September is National Pediculosis Prevention Month! Across the country health departments, wellness organizations and community calendars are promoting ways to prevent and curb lice infestations. What better way than with an exceptional product like Lice Arrest? Take a moment to think who might benefit from a safe, non-toxic, effective, enzyme-based solution. If you know any school nurses, let them know about Heartland's school nurse program! Some schools are being held responsible for pesticide poisonings due to topical applications of toxic head lice shampoos. School nurses can receive a complimentary sample of Lice Arrest (only paying shipping & handling) by calling 1-888-772-2345.

In the July, 2001 Efficacy Study, Lice Arrest was found 100% effective in the prevention of the spread of head lice. Let your area schools know about Lice Arrest this month as part of National Pediculosis Prevention Month!

LICE ARREST EFFICACY STUDY
In July 2001 an efficacy study was completed based on a randomized selection of households that had purchased and used Lice Arrest.

Results:
Lice Arrest was found to be 100% effective in the eradication of head lice. It was also 100% effective in the prevention of the spread of head lice within the household. In addition, 33% of the households were able to successfully eradicate a chronic lice problem (from one to four years). 97% found Lice Arrest easy to use. 7% did not follow verbal or written directions yet found the product effective. Everyone in the survey felt comfortable applying Lice Arrest to their children, and 97% would use the product again.

Conclusion:
This efficacy study found an exceptional rate of success for removal of head lice with Lice Arrest for a wide range of households even when they did not follow directions. We recommend that households use Lice Arrest for both treatment and prevention of head lice infestations. Households should make Lice Arrest a non-toxic solution, their first treatment choice because it is safe and effective, and to avoid the damaging side effects of toxic pediculicides.

For more information on the Lice Arrest Efficacy Study, call 888-772-2345 or visit http://www.licearrest.com.

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NEWSLETTER INFORMATION

NATURAL SOLUTIONS FOR YOU AND YOUR FAMILY is written, copyrighted and produced by Heartland Products, Inc. All trademarks are representative of the company that owns them and in no way endorse Heartland Products, Inc. Additionally, Heartland Products, Inc. provides this material for informational purposes only and is not responsible for the use of the information. For information about reprinting the NATURAL SOLUTIONS FOR YOU AND YOUR FAMILY newsletter or an article from the newsletter please send an email to news@heartlandnatural.com .